All foreign travelers entering Thailand will be required to complete a digital entry form online before arriving in the country beginning May 1, the Tourism Authority of Thailand (TAT) office in Israel announced Tuesday. The form is free of charge and available on the official website.
After completing the form, travelers will receive a "Digital Arrival Card," which must be presented upon entry into Thailand. The form includes personal details, flight information and the address of the first place the tourist will be staying in Thailand. It must be completed at least three days prior to arrival.
According to the announcement, the new form is part of a broader effort to upgrade Thailand’s entry process, which also includes automated gates and faster immigration clearance.
AI Tool will guide Israeli travelers in Thailand
The Tourism Authority of Thailand also has launched a new AI-based service, Sawadee Club AI, designed specifically for Israeli travelers visiting or planning a trip to Thailand. Alongside travel guidance, the AI tool will provide Hebrew-language recommendations on appropriate behavior in Thailand, tailored to local cultural norms.
"Recently, several incidents involving Israeli tourists behaving inappropriately in Thailand have been reported in both Israeli and Thai media," the authority stated. "In response, we have launched an educational campaign to inform Israeli travelers about Thai cultural etiquette, local laws, and how to enjoy a hassle-free vacation."
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The campaign will include informational brochures distributed at key locations frequented by Israelis in Thailand, as well as at airports upon departure and arrival. Additionally, explanatory videos will be shared on Facebook, Instagram and TikTok, all directing travelers to an easy, free WhatsApp chat with the AI tool.
Sawadee Club AI, based on OpenAI technology, was developed specifically for Israeli tourists by Ternova in collaboration with the Israeli company MOVEO.
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Informational brochure offering Israeli travelers iecommendations for proper behavior Thailand
(Photo: Tourism Authority of Thailand in Israel)
Ziv Erdman, spokesperson for the Tourism Authority of Thailand in Israel, emphasized that most uncomfortable incidents involving Israelis in Thailand are not due to bad intentions but rather a lack of familiarity with Thai culture, which differs significantly from Israeli norms—particularly in interpersonal communication.
"Our AI makes it clear from the start: ‘Thais welcome us with a warm smile and great respect, in line with their tolerant and inclusive culture. Therefore, when in Thailand, speak calmly and politely, and avoid using a harsh tone. Be aware that smoking in public places is strictly prohibited, and smoking cannabis in the street is a criminal offense. Walking around shirtless in public and playing loud music are also considered disrespectful,’" he said.