Isrotel is set to begin construction this month on a new hotel on Eilat’s northern shore. The 217-room property will feature a suspended pool between two 16-story towers, a fitness center, and rooftop bars overlooking the Red Sea, CEO Lior Raviv told ynet.
The project is part of a broader 3 billion shekels investment plan that includes a new glamping complex in Ramon Crater, a resort on Kinneret’s Amnon Beach, and continued expansion in Israel and Europe.
The Eilat hotel is expected to open in about two years and will join the eight existing Isrotel hotels in the city. The suspended pool will span between the two towers, while the property will also include fitness facilities and rooftop bars with Red Sea views.
Isrotel is also advancing several other projects across Israel, including the unique glamping concept in Ramon Crater and a new resort in northern Kinneret.
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The 217-room property will feature a suspended pool between two 16-story towers
(Photo: Isrotel)
Raviv said the investment reflects growing demand for luxury hotels and five-star experiences. “Even in June, our Eilat hotels are nearly full,” he said, noting that families are traveling earlier than the summer holiday period, attracted by lower prices compared with July and August.
Additionally, Isrotel has invested over 50 million shekels to upgrade its existing Eilat hotels in anticipation of a busy summer season in 2026.
Internationally, the group continues to expand under its Aluma brand, operating four hotels in Athens, one in Thessaloniki, and two in Rome, with plans to grow further in Greece and Italy in the coming years.