Website building company Wix.com Ltd. on Thursday unveiled Wixel, a new standalone artificial intelligence-powered design platform aimed at making high-quality visual content creation accessible to users without professional design experience.
The tool combines advanced AI with a user-friendly interface to help users generate, edit and customize visual assets quickly. Wixel is designed to streamline the creative process by automating complex design tasks such as background replacement, color adjustments, and layout design.
“Design is in our DNA, and simplifying complex experiences is what we do best,” said Wix co-founder and CEO Avishai Abrahami. “We’re now determined to revolutionize design by democratizing access to powerful and creative tools for everyone, regardless of their design expertise.”
Users can upload product photos, enhance them with editing tools, and place them into ready-made templates for use on social media or e-commerce platforms. The platform can also generate images in various styles to match different branding needs. Wix said features like video and story creation are expected in future updates.
Wixel is now available in English with free access, and users can upgrade to a Pro Plan for additional features and premium design assets.
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Wix, founded in 2006 and traded on Nasdaq under the ticker WIX, is known for its SaaS website building platform. The company says it leads the global market based on the number of active live sites.