Israeli software company AppsFlyer is nearing a potential sale to a private equity firm at a valuation of about $3 billion, according to people familiar with the matter.
The deal, if completed, would mark an increase from the company’s last private funding round in 2020, when it was valued at $2 billion. Investment bank Goldman Sachs is advising on the process, the people said.
AppsFlyer said it regularly evaluates strategic opportunities to support its long-term growth, describing itself as a critical infrastructure provider for the global digital ecosystem. The company declined to comment on market rumors or speculation, saying any material update would be disclosed through official channels.
Founded in 2011 by Oren Kaniel and Reshef Mann, AppsFlyer employs about 1,300 people. The company develops technology that helps app developers identify which user acquisition channels generate the most valuable customers, including search engines, social media platforms, email campaigns, SMS messaging and television advertising.
In recent years, AppsFlyer has completed several acquisitions to expand its product portfolio. The company has raised about $300 million to date. Its investors include U.S. private equity firm General Atlantic, which led its most recent funding round, Salesforce Ventures, Goldman Sachs Growth Equity, Israeli firm Qumra Capital, DTCP and Pitango Growth.
In a statement, AppsFlyer said it recently completed one of the strongest years in its history, surpassing $500 million in annual revenue — a milestone reached by relatively few Israeli companies. The company said it has seen accelerated growth, significantly improved profitability and has generated steady, positive cash flow for nearly four years.