Israeli mobile marketing analytics company AppsFlyer is in advanced talks to be sold in a deal that could value it between $3.5 billion and $4.5 billion, according to the business daily Calcalist.
The buyer is expected to be a private equity firm, the report said. AppsFlyer has hired investment bank Goldman Sachs to manage the process.
In its last major fundraising round in 2020, the company was valued at about $2 billion. Since then, revenue has tripled and the company has remained profitable for several consecutive quarters. New products launched over the past two years have driven much of that growth.
Founded in 2011 by Oren Kaniel and Reshef Mann, AppsFlyer employs about 1,300 people and generates roughly $400 million in annual revenue, with positive cash flow. Its technology helps app owners identify where their most profitable users came from — whether through a Google search, a Facebook or Twitter ad, direct email marketing, an SMS message or a television campaign.
The company has expanded its product portfolio in recent years through several acquisitions. Investors include General Atlantic, Salesforce Ventures, Goldman Sachs Growth, Qumra Capital, DTCP, Pitango Growth and Magma Venture Partners.
AppsFlyer declined to comment.
First published: 18:05, 08.14.25