Corbel, a startup developing an AI-powered operating system for industrial equipment manufacturers, announced Wednesday it has raised $6.7 million in seed funding to modernize and streamline the sales process in the sector.
The round was led by Ibex Investors, with additional participation from Joule Ventures, Restive Ventures and Selah Ventures.
Industrial equipment is projected to exceed $1 trillion in global market value by 2030, but many manufacturers still rely on outdated methods for managing sales. According to the company, 70% of manufacturers continue to input data manually, and many sales teams are using static PDFs and legacy tools to quote complex machines — slowing deals, limiting growth and hampering competitiveness.
Corbel’s platform converts unstructured product data — such as catalogs, technical specifications, pricing documents and internal communications — into what it calls “AI-native intelligence.” This enables sales teams to provide tailored recommendations, guide buyers through the purchase journey and offer financing options through a single platform.
“We’re building the infrastructure which underpins how industrial equipment gets sold: AI-powered, data-driven and designed to deliver personalized solutions at scale,” said Corbel CEO and co-founder Le’ora Lichtenstein. “The future of this industry isn’t reps buried in busywork, it’s sales teams doing what they do best – building relationships, applying expertise and closing.”
The platform, which uses manufacturer-specific data to train AI agents, is already in use by eight equipment makers across verticals including metalworking, woodworking and additive manufacturing. In the six months since launching its full sales platform, Corbel says it has processed more than $60 million in quoting volume and facilitated $1.7 million in financing across 41 transactions, with approval rates above 90%.
Corbel CEO and co-founder Le’ora Lichtenstein Photo: CourtesyAaron Rinberg, partner at Ibex Investors, described Corbel as “a highly proficient, AI-powered CPQ platform that brings much-needed innovation to industrial manufacturing, a legacy industry long overdue for disruption.”
Corbel plans to use the new capital to grow its engineering and go-to-market teams, further develop its AI capabilities, and expand its reach with equipment manufacturers across North America.
The company was founded in 2022 by Lichtenstein, who previously led structured credit investments in real estate, venture and equipment finance, and Dor Litay, a systems architect with experience building large-scale platforms for under-digitized industries.
Scott Donahy, vice president of sales marketing at Piranha Fabrication, one of Corbel’s clients, said the platform empowers sales teams with “instant, data-backed recommendations” by analyzing vast data sets in seconds, helping reps match customers with the right machines and focus on relationship-building to close deals.
Corbel positions itself as a next-generation Configure, Price, Quote (CPQ) system with embedded financing, aimed at helping manufacturers sell high-ticket items more efficiently without disrupting existing operations.