Guidde, a startup that develops tools to help companies document and automate workplace software processes, has raised $50 million in a Series B funding round led by private equity firm PSG Equity.
The round was oversubscribed and included participation from Monday.com and existing investors Norwest, Entre Capital, Qualcomm Ventures and Inkberry Ventures. The company did not disclose its valuation. Total funding to date was also not specified.
Founded in 2020, Guidde says it now serves more than 4,500 customers, including Anheuser-Busch, Bayer, Nasdaq, Yahoo and SentinelOne. The company reports that it has tripled annual revenue for three consecutive years and maintains customer retention above 90%, though it did not provide specific revenue figures.
Guidde’s platform allows employees to record on-screen workflows while using enterprise software. The system then uses artificial intelligence to automatically generate step-by-step video guides that can be embedded directly within the applications being used. The company says its tools are widely used to train employees on platforms such as Workday, Salesforce, ServiceNow and SAP.
As companies ramp up investment in artificial intelligence, many face challenges integrating AI systems into daily operations. Industry observers say enterprises often struggle to train employees to work effectively alongside AI agents and to provide those systems with structured, organization-specific data.
Guidde says it addresses that gap by analyzing how employees complete tasks across software applications and converting those workflows into documentation that can be used by both human workers and AI systems. The company says its platform is used across more than 50,000 software applications and millions of workflows.
Chief Executive Officer and co-founder Yoav Einav said the company aims to build a knowledge layer that supports increasing automation inside organizations. Ronen Nir, a managing director at PSG Equity, said the firm invested because companies need systems that can serve both employees and AI tools as automation expands.
Guidde said it plans to use the new funding to expand deployment of its platform and scale its operations.