JLens, a registered investment advisor affiliated with the Anti-Defamation League (ADL), made history Wednesday by ringing the opening bell at the New York Stock Exchange to celebrate the launch of the first Jewish investment fund.
The fund, officially known as the JLens 500 Jewish Advocacy U.S. ETF (NYSE: TOV), debuted in February 2025 and has since grown to over $190 million in assets. Its ticker symbol, “TOV,” is a transliteration of the Hebrew word for “good.” The fund aims to amplify the Jewish voice in corporate America while providing returns in line with other U.S. large-cap index funds.
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Members of JLens, the Anti-Defamation League and invited guests pose at the New York Stock Exchange podium after ringing the closing bell, Wednesday, Dec. 17, 2025, in celebration of the TOV ETF’s launch
(Photo: NYSE)
“Ringing the bell is a testament to what happens when the Jewish community comes together to advocate for our values and ensure that concerns about antisemitism are taken seriously in the corporate boardroom, which has increasingly become a key arena for these issues,” said Jonathan Greenblatt, ADL CEO and national director.
“This comes at a moment when the need to fight antisemitism has never been greater. This past weekend, 15 Jews were murdered and dozens more injured in a terrorist massacre at Sydney's Bondi Beach for celebrating Hanukkah. I feel tremendous pride in our strength in taking on this battle during this unprecedented time.”
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Jonathan Greenblatt, CEO of the Anti-Defamation League, signs the ceremonial book at the New York Stock Exchange after ringing the closing bell, Wednesday, Dec. 17, 2025, in New York
(Photo: NYSE)
TOV tracks the JLens 500 Jewish Advocacy U.S. Index, which includes the 500 largest public companies in the United States. The fund evaluates each company using more than 80 metrics, assessing their efforts to combat antisemitism, support Israel and align with core Jewish values.
JLens, which serves as subadvisor and sponsor of the ETF managed by ETF Architect, engages in direct advocacy through board-level engagement, proxy voting and other forms of shareholder activism. The fund has attracted approximately 1,000 investor accounts since its launch.
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Jonathan Greenblatt, CEO of the Anti-Defamation League, center, prepares to ring the closing bell at the New York Stock Exchange, Wednesday, Dec. 17, 2025, alongside JLens leadership and supporters, marking the launch of the TOV ETF, a fund focused on Jewish advocacy in corporate America
(Photo: NYSE)
“As corporations increasingly rival governments in shaping our daily lives, they carry a responsibility to keep their workplaces and platforms free from antisemitism and hate,” said Ari Hoffnung, managing director of JLens and senior advisor on corporate advocacy at ADL. “TOV empowers investors to champion Jewish values in the marketplace while seeking competitive returns.”
Greenblatt and Hoffnung co-led Wednesday’s bell-ringing ceremony, joined by leaders from ADL, JLens and members of the Jewish investor community. The Maccabeats, a Jewish a cappella group, performed prior to the event.
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Traders and guests gather on the floor of the New York Stock Exchange, Wednesday, Dec. 17, 2025, as JLens celebrates the launch of the TOV ETF, the first Jewish values-based investment fund
(Photo: NYSE)
The milestone capped a period of significant momentum for JLens. Earlier this month, Microsoft shareholders rejected Proposal 9, which was aligned with the Boycott, Divestment and Sanctions (BDS) campaign.
At Meta, a JLens-backed shareholder resolution addressing antisemitism received 46.8% support — the highest level of support for any human rights-related proposal in 2025. The organization has also expanded its leadership, recently adding several former financial industry executives to its board.