As concerns grow over the impact of artificial intelligence and automation on jobs, startup Tailor Brands says it has spent years building tools aimed at helping workers transition into entrepreneurship.
Founded in 2015 by Yali Saar, Tom Lahat and Nadav Shatz, and later joined by Yonatan Pesses and Gal Schlesinger, the company initially focused on AI-powered logo design at a time when many businesses were still hesitant to embrace artificial intelligence.
At its peak, according to the company, one out of every three people searching online for a logo maker used Tailor Brands. But the founders said they discovered that customers were looking for more than branding.
“We realized that a logo was only a small part of the puzzle of challenges first-time founders face,” CEO Yali Saar said. “We wanted to make sure we could help them focus on the business itself and not the back-office clutter.”
In 2022, the company shifted its focus from branding to business formation and management. Tailor Brands now describes itself as an AI-powered business builder offering more than 20 services, including company registration, compliance management, financial tools and AI assistants for freelancers, creators and small-business owners.
The company said its platform connects directly with state offices, the Internal Revenue Service and more than 3,000 U.S. counties. According to Tailor Brands, it now handles about 2% of all business registrations in the United States, making it the country's third-largest business registrar.
The platform automates tasks such as LLC formation, employer identification number registration, registered agent services, annual compliance requirements and permit filings. It has also expanded into banking, bookkeeping, tax support and grant-finding services.
“Even in the logo days, we always set out to solve the same idea: how can we make it easier for people to start and manage a business?” Saar said.
Tailor Brands entered a market estimated at nearly $79 billion annually in the United States, traditionally dominated by legal firms and manual filing services. The company said advances in artificial intelligence are helping automate recurring deadlines and regulatory paperwork that often burden small-business owners.
The shift comes as freelancing, the creator economy, remote work and AI-driven automation push more Americans toward self-employment and side businesses.
According to the company, revenue has quadrupled over the past three years as more workers seek tools to launch and manage independent ventures.
“Someone still has to file the paperwork,” Saar said. “We just made sure that someone doesn't have to be you.”