Digital creator Nas Daily (Nuseir Yassin) visited Reichman University this week to speak with students participating in the Brandon Korff Influencers Program, an academic course focused on content creation and social media. The program, established with funding from American-Jewish businessman Brandon Korff, is described by the university as the world's first university-level influencer program.
Yassin, who has tens of millions of followers across social media and billions of views on his videos, rose to prominence after publishing a one-minute video every day for more than 1,000 consecutive days, documenting stories from around the world. He later founded Nas Company, which focuses on content creation, creator education and digital media.
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During the session, Yassin spoke about his career, including his decision to leave the technology sector to become a full-time content creator
(Photo: Courtesy of Reichman University)
During the session, Yassin spoke about his career, including his decision to leave the technology sector to become a full-time content creator. He discussed how content ideas develop into widely viewed videos and shared insights on storytelling, audience engagement, social media algorithms, personal branding and strategies for building an online following.
The lecture was held as part of the Brandon Korff Influencers Program, an accredited course at Reichman University. The program includes 35 students from the university's International School representing countries including the United States, Brazil, South Africa, the United Kingdom, France, Germany and Australia. Throughout the academic year, participants receive training in content creation and influencer marketing while using their social media platforms to document their experiences in Israel for international audiences.
Digital creator Nas Daily (Nuseir Yassin) visited Reichman University this week to speak with students participating in the Brandon Korff Influencers Program
(Photo: Courtesy of Reichman University)
Brandon Korff, whose family previously held a controlling stake in media company Paramount CBS, funds the program through the Brandon Korff Foundation.
Isaac Daboush, CEO of the Brandon Korff Foundation and head of the program, said inviting Yassin was intended to expose students to one of the digital media industry's best-known creators. He said the session was designed to provide participants with practical tools for creating content and building an audience on social media.
Professor Moran Yarchi, head of Reichman University's Public Diplomacy Program, said the event reflected the program's goal of combining academic study with industry experience. She said the session gave students an opportunity to hear firsthand about using social media to reach large audiences and influence public discourse.