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החיילת שירה בראון המשפיען בריידן אריק פיטרס

IDF removes soldier from role after livestream with controversial influencer Clavicular

Shira Braun sidelined from military’s international communications unit and given suspended jail sentence after appearing with looksmaxxing star during his divisive Israel visit

Gal Ganot | 07.14.26

Rabbi Yossi Farro, left, accompanies viral influencer Clavicular as the pair tour Tel Aviv during Clavicular's first visit to Israel

'ChatGPT mogging David': viral influencer Clavicular gets Star of David-OpenAI necklace on first Israel trip

Looksmaxxing influencer tours Tel Aviv with Rabbi Yossi Farro, receives a custom pendant and wins praise for switching restaurants so the pair could share a kosher meal together

Ilan Levinsohn | 07.10.26

Digital creator Nas Daily (Nuseir Yassin) visited Reichman University

Nas Daily gives masterclass to Reichman University influencer students

Students in the Brandon Korff Influencers Program learn storytelling, audience engagement and personal branding while documenting Israel for global audiences

ynet Global | 07.09.26

Iran wages influence war on Israelis, and the state has no plan

State Comptroller warns hostile networks, led by Iran, are exploiting Israeli social media to deepen divisions and sow panic, while no government body leads the response

Israel Wullman | 07.07.26

Fitness influencer turns airplane aisle into workout space | Watch

A viral video of Rosa.Adventures doing squats, stretches, headstands and flips during a commercial flight drew accusations of 'main character syndrome,' though she insists the crew and passengers had no problem with it

Assaf Rosen | 07.05.26

'My parents panicked when I postponed computer science. Now they brag about me'

With 700 on the psychometric exam and a background in physics Olympiads, Coral Hota Solomon seemed set for computer science; instead, an audition led her to food content, nearly 500,000 followers and a new life online

Mali Zaidman | 07.02.26

'You're naked': Lufthansa boarding dispute sparks viral debate over airline dress codes

German fitness influencer Edda Elisa says Lufthansa staff stopped her from boarding in a sports bra and leggings, requiring her to wear and fully zip a sweatshirt; The viral video has reignited debate over airline dress codes and crew discretion

Asaf Rozen | 06.29.26

French-Algerian influencer who criticized Morocco arrested at airport before flight home

Moroccan authorities are accusing Yass Naubelle, a content creator who owns a skincare brand, of spreading defamatory content and harming state institutions after she uploaded a TikTok video criticizing the country's traffic police and driving culture

Assaf Rosen | 06.18.26

Influencers face arrest risk as Bali tightens rules on unpaid partnerships

Bali is tightening enforcement, warning influencers that unpaid collaborations with hotels and attractions may be treated as illegal work under tourist visas; Hotels and businesses hosting influencers are also under scrutiny as crackdowns expand

Roy Elman | 06.11.26

Scared you won’t make friends after aliyah? TikTok creator Maayan Gordon says Israel has an answer

After making aliyah to Jerusalem with her husband and baby daughter, TikTok creator Maayan Gordon says new immigrants can find community in Israel through parks, family events, coworking spaces, synagogues and WhatsApp groups

ynet Global | 05.20.26

'They don’t want to see uniforms in the feed': Did L’Oréal tell Israeli influencers to scrub Oct. 7 from their feeds?

Talent agents say creators were asked to remove posts about hostages, IDF soldiers and the war before brand work; L’Oréal Israel denies issuing such instructions

Bar Zaga | 05.10.26

Maya Wertheimer opens up about marriage crisis, anxiety, life under fire

Host and actress shares crisis with husband Assaf Zamir, couples therapy that helped them recover and being named Israel’s most trusted influencer

Ifat Manhardt | 05.02.26

Content was produced by the commercial department of Ynet with the financial support of an external party and edited by our journalists.

Five influencers using social media to fight fake news and antisemitism

These influencers have each used the reach of social media in different ways — through food, law, satire, journalism and personal storytelling — to challenge fake news about Israel and confront antisemitism in public

ynet Global | 04.22.26

'Some days I wear a head covering, some days a bikini': the ultra-Orthodox influencer who defied expectations

What are the odds that a rabbi’s daughter raised in an ultra-Orthodox home would leave religion, date non-Jewish men and ultimately marry her father’s student? This is the story of Iska Hajeje, who candidly shares her complex life with tens of thousands of followers

Galit Hareli | 04.17.26

Keeping pro-Israel influencers in business after Oct. 7

Brian Spivak says Barzel Media grew out of his advocacy work for the hostages, after he saw pro-Israel influencers face harassment, lose followers and watch brand deals dry up; 'Nobody was looking out for them financially, I realized that wasn’t sustainable'

Ilan Levinsohn | 04.08.26

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