Ukrainian President Volodymyr Zelensky’s meeting with U.S. President Donald Trump at the White House on Monday sparked not only diplomatic talks but also a fashion debate.
After facing criticism in February for wearing a black sweater with Ukraine’s emblem and matching pants, Zelensky opted for a sleek black military-style suit designed by Ukrainian brand Viktoranisimov, featuring a tailored jacket with front pockets, coordinated trousers and military boots.
Ukrainian President Volodymyr Zelensky, U.S. President Donald Trump
(Video: via X)
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U.S. President Donald Trump and Ukrainian President Volodymyr Zelensky
(Photo: Alex Wong/Getty Images)
The choice stood out against the formal attire of Trump and others, marking a deliberate shift in his image. The Washington Post reported the look dominated White House corridors and U.S. media, with Trump aides discussing it pre-visit, one noting, “it would be a good sign for peace if Zelensky wore a suit.”
The new ensemble signaled a stylistic and reputational evolution for Zelensky, known since the Russia-Ukraine war began for his military attire as a symbol of solidarity. The suit balanced official respect with his wartime identity, aligning with his consistent stance since the conflict’s outset.
During his last Washington visit, Trump mocked Zelensky’s casual dress as a “lack of diplomatic respect,” prompting journalist Brian Glenn of conservative outlet Real America’s Voice to question, “Why don’t you wear a suit? You’re at the highest level in this country’s office, and you refuse to wear a suit.
“Do you own a suit? A lot of Americans have problems with you not respecting the dignity of this office.” Zelensky retorted, “I’ll wear a costume when the war is over. Maybe one like yours, maybe better, maybe cheaper, I don’t know.”
Monday’s appearance suggested Zelensky had mastered the “fashion lesson,” with Trump praising the suit at the White House entrance, saying, “I like it.” Glenn echoed the sentiment, telling Zelensky, “you look fabulous in that suit.” Zelensky quipped back, “I’ve changed—you haven’t,” blending humor with strategy.
The black suit was more than attire—it projected determination and a willingness to cooperate. The move showcased diplomatic intelligence, balancing U.S. protocol with his military persona, a tactic echoed by leaders in wartime using wardrobe to convey strength and humility.
The shift mirrors Prime Minister Benjamin Netanyahu’s own fashion pivot in the second week of the Gaza war, swapping bulky suits and ties for a relaxed black shirt and trousers to align with then-partners Benny Gantz and former defense minister Yoav Gallant.
Zelensky’s choice underscored the power of visual communication in the social media era, where every detail of a leader’s appearance faces intense scrutiny and interpretation.