The Israeli girl group I Butterfly, founded by talent agent Roberto Ben Shushan, has only just launched its musical career but is already drawing international attention — though not for the reasons it hoped. The debut single “Mi Ata” (“Who Are You”), released this week, quickly went viral, becoming the target of online ridicule from anti-Israel users.
“Everything this stupid country does looks like a sketch from Saturday Night Live or a parody. Oh Israel, you’ll never be a real country,” wrote one user on X (formerly Twitter), while others mocked the video’s final scene — showing a building engulfed in flames as the four members walk toward the camera.
“So you treat building explosions the same way you treat Palestinians, huh?” one commenter quipped. Another wrote, “What could be more Israeli than four white girls dancing terribly to soulless music while a building explodes behind them?”
“You could’ve at least made good music to make up for being from an apartheid state committing genocide,” one user complained, while another accused Elon Musk of disabling Hebrew translation to hide what they described as Mein Kampf references in the group’s posts.
I Butterfly is made up of four young performers represented by Ben Shushan — Emilia Ben Attar, Lian Biran, Mika Veltman and Noya Shrem — who have yet to break through musically. Their journey is being documented in a new reality series that premiered in late October on HOT Israeli Entertainment.
First published: 17:53, 11.15.25