Israelis living abroad, with connections in Jewish communities in countries, such as the United States, Chile, France, Sri Lanka, Taiwan, and New Zealand, have chosen to join the urgent efforts in Israel through a unique initiative. This has given rise to the 'Let the World Know' campaign, a substantial international outreach and awareness program that has already engaged thousands of volunteers from dozens of nations worldwide.
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The campaign's core objective is to put a human face on Israeli captives held by the Hamas terror group and present them as individuals with a global presence.
Volunteers distributed leaflets portraying the kidnapped Israelis in a format similar to the 'missing' and 'kidnapped' posters used in the United States. These posters are strategically placed at tourist sites and prominent urban landmarks around the world.
The head of this global operation, often described as the "world's largest guerrilla campaign," is Anna Tambini, an Israeli residing in San Francisco. Every morning, she awakens to thousands of WhatsApp messages from dozens of volunteer groups from all around the globe. According to her, while we grapple with war, casualties, deaths, and abductions, most of the world continues to be interested in videos of recipes and cute cat videos. "The aim in spreading these notices was to break out of the digital realm and into the physical world."
Tambini explains, "These posters are not political propaganda, and they don't even display the Israeli flag. People tend to turn a blind eye to this, but as soon as someone steps off the subway in Brooklyn, strolls down a main street in Buenos Aires, or walks the streets of Rome, and sees dozens of posters showing those abducted, it has a powerful impact that no one can remain indifferent to."
Tambini reveals that the campaign has spread like wildfire, with every volunteer contributing their part – from printing individual posters and recruiting more volunteers to dispatching planes full of posters to remote Jewish communities that could not afford to print the posters themselves. "It's not about money or connections; it's about the spirit of determination and the Israeli spirit. It gives me hope."
The project's Instagram page is active 24/7, extending invitations to volunteers from around the world to connect, join the cause, and actively share and promote content with the hashtags #LetTheWorldKnow.