Artificial intelligence (AI) offers organizations a significant leap forward in process optimization, serving as a powerful growth engine. Yet, alongside the excitement over its potential, concerns persist—ranging from loss of control and privacy issues to operational complexity and, at times, questionable judgment.
Avi Tzdaka, CEO of Dr. LinkedIn, a company that provides LinkedIn solutions for businesses, describes himself as a tech-savvy individual. Still, he holds a firm stance against incorporating AI in key content-related tasks such as writing, research, messaging and email summarization. Tzadaka believes that relying heavily on AI cannot guarantee professional results that meet high standards. Instead, he hires external vendors or in-house specialists like copywriters who do not rely on AI tools, even if the financial cost is significantly higher.
Dr. LinkedIn CEO Avi Tzdaka Photo: Ofir LaviAlongside outspoken critics like Tzdaka, more than 50% of companies in Israel report challenges in the actual implementation of AI technologies. According to data provider S&P Global, the rate of companies abandoning their AI pilot projects has jumped to 42%, up from just 17% the previous year.
Meanwhile, consumer adoption continues to surge, with ChatGPT reaching approximately 800 million weekly users. That’s precisely why tech giants like Google and Microsoft are investing vast sums—up to 28% of their revenues—into pushing widespread AI adoption. They recognize that companies failing to invest in AI today may come to regret it.
In Israel, the Innovation Authority has invested around NIS 7 million over the past year in relocation programs aimed at bringing foreign AI experts into the country. The goal: to accelerate the integration of artificial intelligence systems across Israeli organizations.
This is exactly where Israeli tech companies come in—companies that understand the field: they don’t force AI into the organization, but rather develop tailored, thoughtful and effective solutions for the smart integration of AI.
From strategy to execution
Elad Systems has launched a unique workshop for executive leadership designed to enable the realization of innovative and advanced AI capabilities with a constant focus on the required organizational business value.
The workshop is conducted using a methodology specially adapted for this purpose, which defines the organization's challenges, opportunities and inhibitors, and assists in matching the most effective AI-based solutions. This unique approach for mapping business needs and tailoring precise AI solutions was formulated based on the firm's extensive experience, gained from similar workshops, dozens of AI projects and deep expertise in the various AI disciplines and capabilities available to organizations.
During the workshop, Elad's multi-disciplinary team of experts works directly with the organization's management to identify success inhibitors, gaps and success agents, translating these needs into applicable technological milestones for AI implementation in the organization. Thus, the workshop enables precise strategic planning of digital transformation, data and AI initiatives, with an emphasis on improving business performance, upgrading service and achieving long-term operational savings.
"The integration of our workshops with the implementation processes of their outcomes supports the goal we have defined – to contribute decisively to organizational agility and the ability to realize business value," said Elad Systems CDO Uzi Yaari.
Elad Systems CDO Uzi Yaari Photo: Roey ShoreIn the past year, dozens of leading organizations have completed the executive workshop and are now in advanced stages of implementing advanced AI solutions, including GenAI and Agentic AI.
Where is the world heading?
Just last year, Priority was acquired by the Blackstone fund in a deal reportedly valued at around $800 million. The company currently serves approximately 75,000 customers across more than 70 countries worldwide.
Recently, Priority launched an artificial intelligence platform embedded directly within its core enterprise management systems—a move that reflects a global trend in how AI is perceived at the forefront of a new era. In this emerging landscape, enterprise management systems are no longer just infrastructure, but rather engines for growth, efficiency and intelligent risk management.
Priority clearly recognized the need to integrate AI technology in a seamless, simple and accessible way. The company launched an AI-based system to enhance business management: the aiERP platform, which learns the user and works alongside them. It allows for a personalized workspace powered by AI, offering smart recommendations to improve the user experience. The intuitive interface operates in natural language and supports structured data search, automation building and the creation of business and data rules.
Additionally, the system uses AI to generate demand and sales forecasts. Priority is also upgrading its customer service operations with advanced AI technologies, including a multilingual Q&A assistant that delivers optimal, automated responses to user inquiries—based on their usage history.
Priority CEO Sagive GreenspanPhoto: Iya and Avi PhotographersPriority Software CEO Sagive Greenspan promises that "Bringing AI to the heart of ERP will deliver a significant positive impact on efficiency, profitability and overall business agility for our users.”
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Scoutt is an AI-powered platform that builds global development teams tailored to the specific needs of technology projects, using a smart outsourcing model. The Scoutt system intelligently screens and matches developer profiles with organizational requirements, enabling companies to access high-quality development talent while saving both time and costs.
Scoutt CEO Yair Rozilio Photo: Scoutt“When organizations see that the process is fast, transparent and high-quality, the fear of artificial intelligence is replaced by the understanding that it's not a tool meant to replace people, but rather a tool that strengthens the organization through precise matching,” explains Scoutt CEO Yair Rozilio. “We're not just solving a current technological challenge—we're also reducing the failure rates of future projects by leveraging AI.”
Despite the doubts, dilemmas and challenges, it’s clear that successful AI integration in organizations doesn’t happen instead of people—it happens with people. When AI serves the strategy rather than replaces it, the outcomes become measurable, intelligent and sustainable. This is the direction the world is heading, and the tech companies already in the race are staying ahead of the curve.