As banks, telecom companies and financial institutions face growing pressure to digitize customer interactions, Lightico is positioning itself as the AI-powered layer designed to modernize complex enterprise workflows without forcing organizations to replace existing systems.
Founded by CEO and co-founder Zviki Ben-Ishay alongside Omri Braun, Justin Josh and Vladimir Levin, the Israeli company focuses on orchestrating compliant digital customer journeys for regulated industries including banking, lending, utilities and telecoms.
Lightico, Going Global
Before founding Lightico, Ben-Ishay worked at NICE Systems, where he managed global enterprise recording and interaction management solutions. During those years, he said he repeatedly encountered the same problem across enterprises: customer-facing operations were still heavily dependent on paper forms, emails and disconnected systems.
“There was a lot of friction,” he said in the interview. “Everything was still paper-based, email-based, and required a lot of different tools to stitch everything together.” That realization, he explained, became the company’s “eureka moment” — building a platform that would allow enterprises to digitize customer-facing processes at scale.
Lightico’s platform combines tools such as eSignatures, ID verification, document collection, eForms, payments and AI-powered document intelligence into a single no-code system. The company says this enables enterprises to launch digital workflows in days instead of months while maintaining compliance and security requirements.
One major U.S. auto finance provider, according to Ben-Ishay, used Lightico’s AI analysis layer to reduce manual reviews of loan packages from roughly one million per month to about 80,000 — cutting manual reviews by 92% and significantly accelerating funding processes.
Now operating across the United States, United Kingdom and Europe, Lightico says it is focused on expanding within existing enterprise accounts while entering adjacent verticals. Ben-Ishay believes the company’s Israeli roots have played a key role in its growth.
“We are very technical. We run fast and we punch way above our weight when it comes to competing against much larger players,” he said. Looking ahead, the company aims to become what Ben-Ishay calls “the number one AI vendor” in its market, combining advanced AI capabilities with what he describes as “bank-grade security, compliance and fraud detection.”