Enso, which operates a Vibe Automation platform for building and managing AI agents, has produced an advertising campaign that showcases the capabilities of advanced AI tools through its method of creation.
The campaign, titled “Free Nathan,” was produced in just six hours at a cost of $150, spent entirely on AI tools, without hiring actors or professional crews. Enso said a similar campaign about a year ago would have taken about a month and cost $10,000 to $20,000, requiring a full production team, actors, a professional voice actor, locations, coordinated shoot days and post-production editing.
The campaign centers on Nathan, a high-tech employee overwhelmed by endless requests to build workflows for multiple departments and dreaming of a vacation. One day, the requests suddenly stop and his inbox is empty, after colleagues switch to AI agents that fully automate workflows without requiring technical expertise.
Mickey Haslavsky, founder and CEO of Enso, said the company intentionally designed the campaign to mirror how AI is reshaping modern work. Instead of relying on a single platform, Enso assembled a range of AI tools for each stage of production, including ChatGPT for scripting, Midjourney for character design, Veo 3.1 for scene generation, Canva Video Editor for assembly and post-production and ElevenLabs for the voiceover.
“Together, these tools show how teams can move faster, operate more efficiently and build a compelling brand without the traditional overhead,” Haslavsky said.