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American Eagle
American Eagle stock jumps 6.5% after new Sydney Sweeney campaign revives buzz
Shares climb after denim retailer launches second campaign with the "Euphoria" star, whose previous ad drove a 77% rally despite backlash, highlighting the growing impact of celebrity marketing on Gen Z spending
Dennis Bihler
|
04.15.26
Sydney Sweeney ‘great genes’ backlash sparks American Eagle Martha Stewart pivot
After the Sydney Sweeney ‘great jeans’ turmoil, American Eagle takes a surprise holiday turn, tapping lifestyle icon Martha Stewart to front a new digital series aimed at Gen Z and the parents shopping for them in the US
ynet Global
|
11.26.25
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