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Sydney Sweeney

American Eagle stock jumps 6.5% after new Sydney Sweeney campaign revives buzz

Shares climb after denim retailer launches second campaign with the "Euphoria" star, whose previous ad drove a 77% rally despite backlash, highlighting the growing impact of celebrity marketing on Gen Z spending

Dennis Bihler | 04.15.26

Martha Stewart, Sydney Sweeney

Sydney Sweeney ‘great jeans’ backlash sparks American Eagle Martha Stewart pivot

After the media storm caused by the campaign, American Eagle takes a surprise holiday turn, tapping lifestyle icon Martha Stewart to front a new digital series aimed at Gen Z and the parents shopping for them in the US

ynet Global | 11.26.25

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