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Brandlight

Brandlight raises $30M to help brands win in the era of AI-driven media

Firm serves as the navigator for this new advertising environment, powered by a proprietary platform analyzing billions of AI-generated signals across discovery and media surfaces

ynet Global | 02.13.26

רומיאו בינגהם

Viral 11-second TikTok video led to multimillion-dollar Dr Pepper deal

Romeo Bingham, 26, posted a Dr Pepper jingle on TikTok that drew more than 40 million views, caught the brand’s attention and led to a national TV ad during a college football game watched by 30 million, sparking a wave of brand offers

News Agencies | 01.25.26

Think your holiday ad campaign is working? Shoppers may disagree

New report reveals that relevance, not volume, drives consumer fatigue; as Black Friday nears, personalized marketing proves key to cutting through the noise

ynet Global | 11.27.25

פרסומת החטופים בסופרבול

Super Bowl ads: hostages, antisemitism and more celebrities than ever

Ads calling for release of abducted fathers, deluge of Temu ads and handful of standouts in sea of mediocrity, with star-studded bill featuring Messi, Beyoncé, J.Lo, Arnold Schwarzenegger and many others

Meirav Crystal | 02.12.24

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