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'Withering before our eyes': PepsiCo’s decline and what it could mean for Israel

Food and drinks giant faces a sharp sales slump as US consumers shift habits; activist fund Elliott buys a $4B stake and is pushing for sweeping reforms that could also affect SodaStream, the Israeli company PepsiCo acquired in 2018

Daniel Edelson, New York | 09.04.25

Soft drinks on display at a shopping mall in Karachi, Pakistan

Coke, Pepsi boycott over Gaza lifts Muslim countries' local soft drinks

In Egypt, sales of Coke plummet this year, while local brand V7 exports three times as many bottles of its own cola in the Middle East and the wider region than previous year

Reuters | 09.04.24

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