After guiding hundreds of the world’s largest brands on AI visibility, Brandlight announced $30M in Series A funding led by Pelion Venture Partners, Cardumen Capital, and G20 Ventures to help Fortune 500 CMOs navigate the shift to AI-native advertising.
Founded in October 2024 by Imri Marcus, Uri Gafni, and Didi Dvash, Brandlight has quietly been chosen by over 100 global brands—including Fortune 500 brands such as Kimberly-Clark and Estée Lauder—to guide their decision making in the world of AI-driven discovery and media, anticipating change instead of reacting to it.
2026 marks the first year AI visibility becomes a dedicated budget line for major global brands. AI ads, announced this week by OpenAI, collapse discovery, media, and intent into a single surface. Brandlight serves as the navigator for this new advertising environment, powered by a proprietary platform analyzing billions of AI-generated signals across discovery and media surfaces. This data is translated into clear, actionable recommendations marketing, PR, content and media teams can use to make confident decisions.
“We’re hiring aggressively across Israel and New York,” said Imri Marcus, CEO and Co-Founder of Brandlight. “We’re bringing in dozens of people across product, engineering, data, and go-to-market to meet the pace of demand from global brands. The opportunity here is enormous, and we’re building the team that will define how AI-native marketing is done."