Israeli business software company Priority held its annual technology and business summit at Expo Tel Aviv on Thursday, drawing more than 2,000 executives, business partners, consultants and investors from Israel and abroad, according to the company. The event, led by CEO Sagive Greenspan, focused on Priority's growth strategy and plans to integrate artificial intelligence into its business management software.
Speakers included Yifat Oron, senior managing director and head of Blackstone Israel; Tom Nides, former U.S. ambassador to Israel and current vice chairman of Blackstone; and David Barnea, former director of the Mossad, who currently serves as president and chairman of Ondas Defense Ltd.
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Priority unveils AI expansion strategy at major Tel Aviv business summit
(Photo: Priority PR)
During the event, Priority presented its strategic roadmap for 2027 and beyond, including plans to incorporate generative AI and autonomous AI agents into its enterprise resource planning (ERP) systems. The company demonstrated applications designed to automate business processes and improve operational efficiency in sectors including finance, logistics, manufacturing, retail, construction and hospitality.
The announcements come as businesses increasingly incorporate artificial intelligence into their operations. According to Stanford University's 2026 AI Index, approximately 88% of organizations worldwide use AI in at least one business function, reflecting growing demand for software that integrates AI capabilities into existing workflows.
"The distance between idea and execution is shortening at a dizzying pace, and an organization's ability to turn data into active intelligence has long evolved from a tech advantage into the core of its competitive edge," Greenspan said. He added that Priority aims to allow businesses to manage complex processes through natural-language interactions while connecting AI models directly to their existing management systems.
(Photo: Priority PR)
Greenspan said the company is also expanding its internal use of AI agents, particularly in software development and testing, as part of a broader effort to incorporate the technology into its products.
Priority has pursued acquisitions worth hundreds of millions of shekels in recent years, expanding its operations and product portfolio. The company serves tens of thousands of organizations and is positioning AI integration as a central component of its growth strategy.
Oron, speaking at the event, pointed to the growing intersection of investment, technology and business operations in the AI sector. She cited Priority's development and adoption of new technologies as an example of Israeli technology companies adapting to changing market demands.