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מימין: ישי גולדשטיין, אהרן הורביץ, אליאב משה, חברת פולפאת'
Jerusalem-based auto-tech company Fullpath set for $500M sale to Cox Automotive
Fullpath, which developed an AI-based customer data and marketing automation platform for the automotive industry, will gain access to 40,000 customers, 'nearly every dealership in the world'
Tal Shahaf | 04.24.26
The panel moderated by Alexandra Lukash, focused on the tech perspective of communications
From startup nation to scroll nation: how Israel’s innovators and creators are speaking to the world
Industry executives and content creators gathered at a ynet conference to discuss public diplomacy, tech branding and influencer culture, exploring how Israel’s innovation and identity can resonate with international audiences
ynet Global | 02.13.26
Shopping Month: results are determined long before reaching the store
Advanced logistics, real-time data and AI-driven personalization are redefining how companies compete, pushing retailers to overhaul core systems long before customers reach the checkout, says Priority CEO Sagive Greenspan
ynet Global | 12.04.25
Think your holiday ad campaign is working? Shoppers may disagree
New report reveals that relevance, not volume, drives consumer fatigue; as Black Friday nears, personalized marketing proves key to cutting through the noise
ynet Global | 11.27.25
מייסדי אפספלייר אורן קניאל ורשף מן
Israeli app marketing analytics firm AppsFlyer in advanced talks for multi-billion dollar sale
Buyer is expected to be a private equity firm, according to reports; AppsFlyer has hired investment bank Goldman Sachs to manage the process
Meir Orbach/Calcalist | 08.14.25
Chief evangelist and former CMO at GONG Udi Ledergor
Courage over conformity: Udi Ledergor’s marketing manifesto for startups
At SHOW 2025's Brand Tech Summit, Gong’s former CMO lays out a bold strategy for building big brands with small budgets
Ynetnews | 05.12.25
McCann Digital CEO Ophir Cohen
From clutter to clarity: How McCann 6 is rewriting the rules of B2B marketing
At SHOW2025 in Glilot, McCann Digital leaders Ophir Cohen and Tomer Hamami unveil a bold new strategy built on brand-first thinking, Connected TV and data-powered precision
Ynetnews | 05.12.25
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