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Marketing

Shopping Month: results are determined long before reaching the store
Advanced logistics, real-time data and AI-driven personalization are redefining how companies compete, pushing retailers to overhaul core systems long before customers reach the checkout, says Priority CEO Sagive Greenspan
ynet Global | 12.04.25
Think your holiday ad campaign is working? Shoppers may disagree
New report reveals that relevance, not volume, drives consumer fatigue; as Black Friday nears, personalized marketing proves key to cutting through the noise
ynet Global | 11.27.25
מייסדי אפספלייר אורן קניאל ורשף מן
Israeli app marketing analytics firm AppsFlyer in advanced talks for multi-billion dollar sale
Buyer is expected to be a private equity firm, according to reports; AppsFlyer has hired investment bank Goldman Sachs to manage the process
Meir Orbach/Calcalist | 08.14.25
Chief evangelist and former CMO at GONG Udi Ledergor
Courage over conformity: Udi Ledergor’s marketing manifesto for startups
At SHOW 2025's Brand Tech Summit, Gong’s former CMO lays out a bold strategy for building big brands with small budgets
Ynetnews | 05.12.25
McCann Digital CEO Ophir Cohen
From clutter to clarity: How McCann 6 is rewriting the rules of B2B marketing
At SHOW2025 in Glilot, McCann Digital leaders Ophir Cohen and Tomer Hamami unveil a bold new strategy built on brand-first thinking, Connected TV and data-powered precision
Ynetnews | 05.12.25
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