Bakery chains have raised prices on honey cakes and increased the cost of some festive cakes ahead of Rosh Hashanah. Which chains raised prices, and by how much? We compared their 2026 holiday menus with 2025 prices. Here is what we found.
First, two chains actually lowered some prices, though in both cases there is a catch.
Maafe Ne’eman
The first chain to cut a price was Maafe Ne’eman. In 2025, its classic honey loaf cake sold for 40 shekels for 550 grams, with two cakes offered for 60 shekels. This year, the chain increased the cake’s weight by 9% to 600 grams and lowered the price to 39 shekels, amounting to a 10% reduction per 100 grams.
It is also selling other honey cakes for 39 shekels this year, including a 550-gram version with cranberries and walnuts.
That is where the discount ends. The promotional price for two cakes rose to 70 shekels from 60 shekels last year. That works out to 5.82 shekels per 100 grams, up from 5.45 shekels, an increase of about 7%.
In 2025, Maafe Ne’eman charged 45 shekels for premium loaf cakes. This year, the price rose to 50 shekels, though the chain stresses that these are not the same cakes. Offerings include a honey, kadaif and pistachio torte with pistachio cream and caramelized kadaif, as well as a honey, chocolate and espresso kugelhopf with chocolate drops and espresso fondant.
There is also no multi-buy promotion on these cakes at present. Last year, premium cakes were offered at two for 80 shekels.
Bakery
Bakery/Delicatessen also has one notable price reduction. Its Ryzhik cake, made with layers of honey biscuit, sour cream and airy ganache, sells this year for 94 shekels for 800 grams. Last year, it cost 89 shekels for 750 grams, representing a 9% reduction by weight.
By contrast, Bakery/Delicatessen’s 550-gram honey, walnut and almond loaf cake rose from 52 shekels last year to 58 shekels, an increase of 11.5%.
Lehamim
Lehamim raised prices on some of its honey cakes.
A classic honey cake cost 47 shekels last year and now sells for 49 shekels, an increase of 4%.
Its citrus honey cake rose from 93 shekels to 109 shekels, an increase of 16 shekels, or 17%.
Miki Shemo
At Miki Shemo, honey cookies rose by 6 shekels, from 39 shekels to 45 shekels, an increase of 15.4%.
The Dobos honey cake and Tarte Tatin loaf cake each rose by 10 shekels, from 69 to 79 shekels, an increase of 14.5%.
Viennese strudel increased by 6 shekels, from 49 to 55 shekels, up 12.2%.
The Japonais cake, measuring 24 centimeters in diameter, rose by 20 shekels, from 200 to 220 shekels, an increase of 10%.
The apple and cherry fluden cake rose by 6 shekels, from 69 to 75 shekels, an increase of 8.7%.
The bee sting cake and apple-vanilla cake each increased by 4 shekels, from 75 to 79 shekels, a rise of 5.3%.
The chain did not raise prices on its classic honey cake or walnut, almond and date cake, which remain at 55 shekels. The 19-centimeter Japonais cake remains at 150 shekels, the honey mousse Dolce loaf at 99 shekels, the apple crumble cake at 69 shekels and the almond crunch cake at 59 shekels.
Biscotti
Biscotti also raised prices.
Its classic honey cake, which is pareve, and its honey-ricotta cake each rose by 3 shekels, from 49 to 52 shekels, an increase of 6.12%.
In 2025, the chain offered cakes including Plama, Torta della Nonna and Queen Bee in loaf and medium sizes. This year, it offers honey-vanilla cornflake and honey caramel crémeux cakes in those formats.
The price of a medium-size cake rose by 6 shekels, from 152 to 158 shekels, an increase of 3.95%.
The loaf-size cake rose by 2 shekels, from 76 to 78 shekels, an increase of 2.63%.
Roladin honey cake
(Photo: Assaf Karla)
Roladin
At Roladin, holiday cakes sold last year for between 46 and 169 shekels.
This year, the price of a basic honey cake remains unchanged at 46 shekels, but midrange cakes have become more expensive. Last year, an apple-citrus meringue honey cake and pear ricotta cake sold for 54 shekels. Their comparable replacements this year are priced at 56 shekels, an increase of 2 shekels, or nearly 4%.
These include a dairy banana-pecan honey cake made with coconut cream, white chocolate, nuts and roasted pecans, and a pareve apple espresso-meringue honey cake with apples, nuts and espresso meringue.
Roladin’s current Rosh Hashanah menu lists the classic honey cake at 46 shekels and several specialty honey cakes at 56 shekels.
The chain also changed its bee sting cake, made with citrus-vanilla sponge, salted caramel toffee, vanilla cream and an almond Florentine crust, from a 21-centimeter round cake priced at 149 shekels to a loaf cake. Its price therefore appears to have fallen accordingly, to 75 shekels.
The most expensive item this year is actually a bowl dessert called Lemon Crémeux and Caramelized Kadaif, made with vanilla mousse, almond crumble, lemon crémeux and caramelized kadaif. It sells for 175 shekels, 3% more than last year’s most expensive cakes, which were priced at 169 shekels.
Roladin is also selling honey cakes for 79 and 89 shekels, along with honey muffins with various toppings for 4 shekels each, or 56 shekels for 14.
MIMI
Last year, MIMI sold an 18-centimeter honey, orange and caramel mousse cake for 142 shekels. It also sold cakes for 144 shekels.
This year, we found no cake priced at 142 shekels. Instead, the menu includes an apple Tarte Tatin with a crisp, rich sablé Breton base and vanilla Chantilly cream for 144 shekels.
Boutique Central honey cake
(Photo: Tal Sivan Tziporin)
Boutique Central
Last year, Boutique Central sold a 22-centimeter dairy apple and honey Tarte Tatin with a caramel flavor for 188 shekels.
That cake is not available this holiday season, and the diameter of the chain’s holiday cakes has shrunk to 16, 18 and 19 centimeters.
For example, a 16-centimeter pareve apple crumble cake sells for 154 shekels.
Overall, the chain’s cake prices appear largely unchanged. It sells round cakes for 174 shekels, loaf cakes for 77 shekels and a honey-cinnamon rugelach crunch cake for 56 shekels.
Mimi Ne’eman Shayach, an owner of Maafe Ne’eman, said: “Rosh Hashanah is a holiday of family, tradition and renewal. This year, we wanted to give our customers more — a larger cake, a richer collection and a more accessible price. We increased the classic honey cake from 550 grams to 600 grams while lowering the price. For us, it is important to allow every household in Israel to celebrate around a rich, sweet family holiday table without price becoming an obstacle.”
Roladin said the cakes whose prices rose did so because they are comparable to yeast cakes whose prices the chain increased several months ago.
Miki Shemo said in response: “The classic honey cake, which is the chain’s most popular and in-demand item ahead of Rosh Hashanah, has remained at the same price as last year, even though it is made with pure honey rather than honey substitutes, in order to allow all our customers to celebrate the holiday with the beloved cake at an accessible price.
“Prices of some other products, including loaf cakes and packages, were adjusted as part of a general price increase averaging only 8%, resulting from the continued rise in the costs of raw materials, production, operations and labor. Even in light of those increases, we are doing everything possible to maintain fair and accessible prices for our customers.”
Lehamim Bakery said: “The cake prices you cited are correct and were indeed updated this year in line with changes in raw material prices. This year, and especially this year, all of our honey cakes are made with the excellent honey of Reikin Apiary, a Zionist family business with hives throughout the Galilee and Golan Heights that operated for months under fire.”
Biscotti said: “Cake prices were adjusted to reflect the rise in our input costs, in light of higher raw material prices compared with last year, increased fixed expenses and higher labor costs across the economy.”
MIMI said the chain had not raised prices.
Ofer Gal, owner of the Boutique Central patisserie chain, said: “Despite the rise in raw material prices, particularly the cost of raw honey, we decided again this year to keep honey cake prices unchanged. We will continue to do so during future holidays for as long as we can.”