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Whisky

וויסקי
Campaigns for women and Netflix collabs: Whisky’s bold rebranding
Whisky brands are embracing global trends to reach new audiences, leveraging social media, ad agencies and PR to attract young people and women; industry leaders in Israel say the goal is to make the timeless drink a discovery worth acquiring for new generations
Shy Segev | 01.18.25
סיור במזקקת בלוויני בסקוטלנד
A collector’s dream: Rare $90,000 whisky arrives in Israel
Balvenie Distillery releases rare 50-year-old whisky, with just 125 bottles available worldwide; how does it taste? We traveled to the historic Scottish distillery, touring its sweeping barley fields, towering barrels and sampling the exclusive spirit
Ron Crissy | 11.09.24
מור קורל, מיקסולוגית
World domination: Three Israeli brands win big on the global stage
What do the world’s best bartender, olive oil and single malt whisky have in common? They all hail from the Holy Land, bagging the top prizes in some of the world’s most prestigious competitions
Shy Segev | 04.21.23
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