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סינגל בארי

From fields of loss to single malt: Kibbutz Be'eri launches its first whiskey

Two years after October 7 Hamas massacre, Kibbutz Be’eri turns its bloodied fields into barley for Israel’s first single-malt whiskey, 'Single Be’eri,' blending resilience, revival and tradition in project honoring Gaza border communities’ determination to rebuild

Anat Lev Adler | 09.09.25

וויסקי

Campaigns for women and Netflix collabs: Whisky’s bold rebranding

Whisky brands are embracing global trends to reach new audiences, leveraging social media, ad agencies and PR to attract young people and women; industry leaders in Israel say the goal is to make the timeless drink a discovery worth acquiring for new generations

Shy Segev | 01.18.25

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