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HERE mapping car arrives in Israel to capture 3D streets for autonomous vehicles

Following Google and Apple, Finnish firm HERE has deployed a 3D mapping car in Israel to create centimeter-accurate maps for autonomous vehicles; images are encrypted and blurred of identifying details before being added to its global digital map

Israel Wullman | 11.08.25

התור למכירת האייפונים בוויקטורי קניון איילון

iPhone frenzy grips Israel as shoppers flood supermarkets for discounted devices

Crowds begin forming before dawn, as teens, soldiers and pensioners line up between produce aisles at Victory’s Ayalon Mall branch in Ramat Gan, waiting for a chance to buy; 'At one point I hid in the back rooms to avoid the crowd,' cashier says

Meirav Crystal | 11.06.25

World’s thinnest iPhone becomes major sales fail for Apple

Touted as a design breakthrough, the iPhone Air has become a global failure within a month; Apple is reportedly slashing production due to weak sales, including in China, raising doubts about the future of foldables in the iPhone 18 line

Israel Wullman | 10.25.25

Review: The iPhone 17 Pro Max is bananas — in the best way possible

With insane 8x optical zoom and best-in-class battery life, Apple’s flagship iPhone 17 Pro Max delivers standout upgrades, especially for heavy users upgrading from older models

Hillel Fuld | 10.24.25

Basic device, luxury price: how we became suckers for the smartphone industry

Once a luxury, the smartphone is now an essential tool — yet prices remain sky-high; A 2025 market review exposes massive profit margins, showing that marketing tactics, not production costs, keep consumers paying premium prices

Raphael Kahan | 10.18.25

Invisible apple cake

The Invisible Apple Cake is made of paper-thin slices of apples that create a delicate, marble-like look

Sweet Dooly | 10.17.25

Apple struggles to build next-gen Siri with secret ‘Veritas’ AI tool

Apple is accelerating Siri 2.0, unveiling a secret training tool and eyeing external AI integration — possibly Google’s Gemini; Yet the launch is pushed to 2026, and another top executive may exit as Apple fights for its AI future

Raphael Kahan | 09.28.25

Apple’s iPhone 17 prices unveiled in Israel ahead of launch

Israeli carrier Pelephone will deliver iPhone 17 preorders starting Sept. 26, offering launch prices lower than last year’s

Daniela Ginzburg | 09.17.25

Apple's iPhone 17 launch event: The good, the bad, and the ugly | This is what Apple didn’t tell you

Apple’s iPhone 17 event dazzled with sleek designs and polished presentations, but left key details unsaid; From the overheating, short-lived iPhone Air to the underwhelming Apple Watch, the real standout turned out to be the AirPods Pro 3 — a quiet upgrade with game-changing durability and performance

Hillel Fuld | 09.16.25

As with every year, Apple’s launch event made waves — but this time, the AirPods Pro 3 took center stage

Apple’s new earbuds feature some of its most intriguing innovations in years; we tested the heart rate sensor, improved sound and offline live translation; so how well do they work, what do they cost and will Hebrew support ever arrive?

Daniela Ginzburg | 09.15.25

The most important iPhone 17 feature Apple didn’t show

Apple unveils its new flagship mobile with sleek new designs and steady upgrades—but stays silent on AI, skipping flashy demos and betting not on hype, but on polished hardware and privacy

Daniela Ginzburg, California | 09.11.25

200$ billion market: Israeli gaming company's value jumps 14-fold after Apple legal battle

Landmark court ruling against tech giant opens mobile gaming market to competition, fueling rapid growth for Israeli startup Appcharge, which raised $58 million to expand its direct-to-consumer payment platform

Tal Shahaf | 08.13.25

Trump eyes Nvidia CEO Jensen Huang as new tech ally over Musk

Huang emerges as U.S. president's top tech ally, surpassing Elon Musk and Tim Cook, as his company’s dominance in AI chips and strategic global deals elevate his political influence

Israel Wullman | 07.24.25

How Israeli ingenuity became the secret engine behind Apple’s most advanced product

Apple Israel’s CEO reveals how local teams helped develop key technologies—while continuing to lead as the next generation approaches

Tal Shahaf | 06.10.25

Tesla pivots from carmaker to autonomous platform

Facing slowing sales and rising competition, Tesla is shifting focus from hardware to recurring service revenue; Inspired by Apple’s transformation, Elon Musk is steering the company toward autonomous transport, energy ecosystems, and AI, with robotaxis at the center of the plan

Moran Chamsi | 06.01.25