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Invisible apple cake

The Invisible Apple Cake is made of paper-thin slices of apples that create a delicate, marble-like look

Sweet Dooly | 10.17.25

Apple struggles to build next-gen Siri with secret ‘Veritas’ AI tool

Apple is accelerating Siri 2.0, unveiling a secret training tool and eyeing external AI integration — possibly Google’s Gemini; Yet the launch is pushed to 2026, and another top executive may exit as Apple fights for its AI future

Raphael Kahan | 09.28.25

Apple’s iPhone 17 prices unveiled in Israel ahead of launch

Israeli carrier Pelephone will deliver iPhone 17 preorders starting Sept. 26, offering launch prices lower than last year’s

Daniela Ginzburg | 09.17.25

Apple's iPhone 17 launch event: The good, the bad, and the ugly | This is what Apple didn’t tell you

Apple’s iPhone 17 event dazzled with sleek designs and polished presentations, but left key details unsaid; From the overheating, short-lived iPhone Air to the underwhelming Apple Watch, the real standout turned out to be the AirPods Pro 3 — a quiet upgrade with game-changing durability and performance

Hillel Fuld | 09.16.25

As with every year, Apple’s launch event made waves — but this time, the AirPods Pro 3 took center stage

Apple’s new earbuds feature some of its most intriguing innovations in years; we tested the heart rate sensor, improved sound and offline live translation; so how well do they work, what do they cost and will Hebrew support ever arrive?

Daniela Ginzburg | 09.15.25

The most important iPhone 17 feature Apple didn’t show

Apple unveils its new flagship mobile with sleek new designs and steady upgrades—but stays silent on AI, skipping flashy demos and betting not on hype, but on polished hardware and privacy

Daniela Ginzburg, California | 09.11.25

200$ billion market: Israeli gaming company's value jumps 14-fold after Apple legal battle

Landmark court ruling against tech giant opens mobile gaming market to competition, fueling rapid growth for Israeli startup Appcharge, which raised $58 million to expand its direct-to-consumer payment platform

Tal Shahaf | 08.13.25

Trump eyes Nvidia CEO Jensen Huang as new tech ally over Musk

Huang emerges as U.S. president's top tech ally, surpassing Elon Musk and Tim Cook, as his company’s dominance in AI chips and strategic global deals elevate his political influence

Israel Wullman | 07.24.25

How Israeli ingenuity became the secret engine behind Apple’s most advanced product

Apple Israel’s CEO reveals how local teams helped develop key technologies—while continuing to lead as the next generation approaches

Tal Shahaf | 06.10.25

Tesla pivots from carmaker to autonomous platform

Facing slowing sales and rising competition, Tesla is shifting focus from hardware to recurring service revenue; Inspired by Apple’s transformation, Elon Musk is steering the company toward autonomous transport, energy ecosystems, and AI, with robotaxis at the center of the plan

Moran Chamsi | 06.01.25

Trump threatens Apple with 25% tariffs on iPhones not made in the US

U.S. President warns of high tariffs on Apple’s iPhones unless production shifts to the U.S., sparking stock market decline, legal questions and forced reevaluation of Apple’s manufacturing strategy

Calcalist | 05.24.25

Tweet with a clear satellite view of the facility

Anyone can see it on Google Maps: Israel's most sensitive sites revealed in high level of detail on internet

High-resolution satellite images of Israel's Dimona Nuclear Center, IDF bases and Gaza operations are now publicly available on mapping platforms; Despite security risks, the Defense Ministry remains silent, as global services bypass US restrictions under outdated regulations

Raphael Kahan | 04.22.25

With Trump tariffs incoming, phones, laptops, earphones about to get much more expensive

Apple expected to be hit hardest by new duties among tech giants, but Google, Meta and Microsoft also face significant losses—even before any retaliatory levies are imposed on their products

Israel Wullman | 04.07.25

Apple to raise prices, Nvidia to absorb heavy costs: This is how Trump’s tariffs hit tech giants

High tariffs imposed by the US president on China—where most of Apple’s manufacturing is concentrated—will force the company to sharply raise product prices or absorb heavy losses; Tariffs on Taiwan will also hit chip giant Nvidia, andother tech giants are expected to suffer as well

Omer Kabir | 04.03.25

Apple’s lowers iPhone prices in Israel over Samsung competition

Tech giant slashes iPhone 16 prices in Israel by 8% for the third time in six months, aiming to reclaim market share from Samsung, with iPad discounts and retailer promotions anticipated

Meirav Crystal | 03.25.25

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Today

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Judicial reform Ahmad al-Sharaa Airstrike Amsterdam Antisemitism Ariel Bibas Benjamin Netanyahu Bitcoin Climate crisis Columbia University