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כרזת אירוע ההשקה של סדרת האייפון 18 פרו והאייפון המתקפל

Foldable iPhone and new CEO: Apple sets date for historic launch event

Apple will hold its first launch event of the John Ternus era on Sept. 9, with its first foldable iPhone expected alongside new iPhone 18 Pro models; here’s what else may be unveiled at one of Apple’s most closely watched events in years

Israel Wullman | 08.27.26

Apple unveils M6 Mac mini and its most powerful Mac yet

The new Mac mini promises major gains in AI performance but starts at $899, while the M5 Ultra Mac Studio offers up to 80 GPU cores, 512GB of unified memory and a $5,499 starting price

ynet | 08.26.26

Google’s Pixel 11 is more than a phone: AI moves deeper into everyday life

Google unveiled the Pixel 11 lineup, Pixel Watch 5 and Pixel Tag in New York, with AI at the heart of the new devices; Prices are also rising sharply, driven by soaring global memory costs

Raphael Kahan | 08.14.26

Apple settles antisemitism case after Jewish employee’s firing

Apple will pay $150,000 to settle an EEOC lawsuit alleging a Virginia store manager made antisemitic remarks, denied a Jewish employee’s requests for Shabbat time off and fired him after he refused to work on a Friday

Reuters | 08.13.26

מימין: מנכ"ל אפל היוצא טים קוק, מנכ"ל OpenAI, סם אלטמן

Apple vs. OpenAI: the legal battle that could shape the future beyond the iPhone

Apple accused former employees of taking hardware secrets to OpenAI, but the AI company’s response exposed alleged mistakes by the tech giant while highlighting a deeper fight over the future of personal devices

Raphael Kahan | 08.04.26

Apple’s cautious AI strategy pays off as it overtakes Nvidia and briefly tops $5 trillion

The iPhone maker reclaimed its position as the world’s most valuable public company as strong hardware and services revenue, combined with limited spending on AI infrastructure, drew investors fleeing a wider technology selloff

News Agencies | 07.29.26

iPhone 18 Pro may be Apple’s priciest yet: what’s changing

Apple’s iPhone 18 Pro lineup is expected to bring major upgrades, including a smaller Dynamic Island, variable aperture camera, 2-nanometer A20 chip, larger battery and a possible price hike of hundreds of dollars

Daniela Ginzburg | 07.21.26

Apple takes OpenAI to court, claiming former employees leaked confidential info

Apple has filed a lawsuit against OpenAI and two former employees, alleging they misappropriated confidential hardware information, including designs and supply chain data, to support OpenAI’s push into consumer devices

Reuters | 07.10.26

מנכ"ל אפל, טים קוק, והנשיא טראמפ בבית הלבן בעת ההכרזה על התוכנית החדשה

Report: Apple presses Trump to approve chip purchases from China

A week after raising product prices amid soaring memory chip costs, Apple is reportedly pressing the Trump administration to approve purchases from China’s CXMT, a chipmaker blacklisted by the Pentagon

Daniela Ginzburg | 06.27.26

Apple raises MacBook, iPad prices as AI-driven memory crunch bites, stock sinks over 6%

Apple raised prices on several MacBook and iPad models after CEO Tim Cook warned that surging memory and storage costs had become unavoidable, as AI data centers fuel a component shortage that is also boosting chipmakers such as Micron

Dennis Bihler | 06.25.26

AI earbuds that translate 100 languages and more: 4 new gadgets land in Israel

Soundcore’s Liberty Buds offer real-time AI translation, Anker adds a powerful three-device charger, iStore marks Pride Month with a colorful Apple Watch band and Cobra launches a secure 4K dashcam

Hedi Biran | 06.18.26

Apple’s AI revolution: what Siri AI means for the future of the iPhone

Apple says Siri will become a smarter assistant that understands context, holds conversations and handles complex tasks across apps, alongside new AI tools for iPhone, Mac and iPad

Daniela Ginzburg | 06.10.26

מנכ"ל אנבידיה, ג'נסן הואנג בתערוכת Computex 2026

The PC is dead: Nvidia unveils a new era of autonomous AI computers

Nvidia says its new RTX Spark chips will turn Windows PCs into autonomous AI machines that can run powerful agents locally, setting up a high-stakes battle with Intel, Apple and Qualcomm for the future of personal computing

Rephael Kahan, Taiwan | 06.02.26

Why Apple is dodging Big Tech’s layoff storm

As Meta, Microsoft and Amazon slash jobs and global tech layoffs top 92,000 this year, Apple employees remain largely insulated — with Israel playing a key role in its AI strategy

Tal Shahaf | 05.30.26

Apple outperforms earnings expectations on revenue and profit with continued iPhone momentum

Apple reported Jan–Mar earnings of $29.58B ($2.01/share) on $111.18B revenue, topping estimates on strong iPhone sales; CEO Tim Cook will step down; John Ternus takes over Sept. 1; Flags supply constraints, rising memory costs and AI/Siri upgrades

Associated Press | 05.01.26