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Breastfeeding

Annabella Tech co-founder and VP of Product Masha Waldberg, left, presents the Annabella breast pump as she appears with her daughter, Annabella, in the ynet studio
'There had to be something different': one mother challenged breast-pump business
After a painful first experience with traditional pumps, an Israeli mother set out to build a device that works with the body rather than against it; a patented tongue-motion mechanism inspired by how babies feed reshapes both efficiency and comfort; clinical validation and rapid adoption signal strong demand across Israel, the US and Europe; Annabella’s next phase focuses on wearable mobility, global scale and putting mothers back at the center of the experience
Sivan Raviv | 12.18.25
A tiny motor and a big idea, Annabella
How a tiny motor and a big idea are reshaping 170 years of breastfeeding technology
Israeli breastfeeding startup Annabella reports surging revenue as its new wearable pump emerges as a key growth engine and clinical trials show stronger user outcomes; investor access opens at a pivotal moment under its Shelf Report
ynet Global | 12.14.25
הנקה
Does breastfeeding reduce your sex drive?
And can it affect your partner too? Expert explains the connection between breastfeeding and sexuality and how it affects intimate relationships
Yonat Ran | 07.30.23
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