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PR failure? As accusations pile up, Israel stays silent and the world demands war’s end

Israel’s limited public diplomacy response to accusations of civilian deaths and starvation fuels global outrage and calls from 25 countries to end the conflict and allow safe, unrestricted aid access to civilians

Ron Crissy | 07.22.25

The end of hasbara as we know it: A proactive doctrine for prevailing in the modern information war

Opinion: To win the battle for global opinion, pro-Israel advocacy must shift from defense to offense—using micro-narratives, decentralized networks, legal campaigns and cultural influence to reshape how Israel is seen in a hostile digital age

Amine Ayoub | 07.12.25

מחברים את השברים - ועידת הערבות ההדדית של קבוצת ידיעות אחרונות ומרכז זלמן שזר

Israeli journalist says Israel is ignoring the most dangerous front in its war

Ben-Dror Yemini: There is too much propaganda against Israel — and too many Israelis ignore it.

Shosh Bedrosian, ILTV | 05.29.25

Want to combat antisemitism? Be more Jewish, says journalist and activist Yuval David

'Every Jew is a representative of our people, each one of us has to be an activist': David's complete guide to combating antisemitism—just don't mention hasbara

Sharon Kidon | 05.27.25

Why is a Christian mother of six risking it all to stand with Israel?

Rev. Hayley Ace is in Israel on a solidarity mission. She says: ‘If Israel fails, the West will fail’

Maayan Hoffman, ILTV | 01.13.25

Here's how MK Shirly Pinto is amplifying Israel's voice since October 7

There are 70 million people who speak sign language worldwide

Emily Schrader, ILTV | 11.20.24

'I celebrate God in a different way': Michael Rapaport says ‘more proud’ to be Jewish since October 7

This past year has reshaped Michael Rapaport's life; now a key voice in Israeli advocacy and more connected to his Jewish faith, he speaks proudly of his ties to Israel, criticizes the US for 'not doing enough' and dismisses the two-state solution as 'absurd'

Inbal Hananel | 10.20.24

מונטנה עם חברותיה של נויה דן ז"ל, במהלך הביקור בביה"ס "אשל הנשיא" שבו למדה

Marketing Israel to American Gen Z

Opinion: If you want to understand what interests American Gen Z, all you need to do is scroll through TikTok and Instagram; They are there in masses, creating, posting, and sharing content they find relevant and appealing

Elena Yacov | 08.10.24

'Israel is currently in the middle of the most violent infowar in history'

Israel’s global standing is at an all-time low, with official public diplomacy failing; yet Simon Anholt, the top expert in nation branding, believes the situation can be salvaged; recruited for a private initiative, he shares insights on improving Israel's image, drawing lessons from countries like Mexico, Kazakhstan and post-WWII Germany

Raanan Shaked | 07.27.24

Israeli Tech Entrepreneur Fights PR War Guiding News Sites in 'Expanding Reach by Millions'

Yuval Halevi, who uses his unique experience to expose millions of people to relevant content, says Israel must do much more on the public opinion front; 'I'm trying to influence what happens in English-speaking communities, but I wish someone from Israel would make efforts in other languages'

Tali Farkash | 01.17.24

How Yoseph Haddad and Emily Schrader became a hasbara power couple

Haddad, a Christian Arab who became a national sensation, and his US-born fiancée Emily Schrader, a fervent advocate against antisemitism with hundreds of thousands of followers, are the new faces of Israel advocacy since the war's onset

Tia Barak | 11.20.23

Netanyahu supports release of October 7 footage; IDF seeks consent of victims’ families

Raw 47-minute footage documenting atrocities of Hamas massacre has so far been shown in private screenings to politicians and diplomats both domestically and internationally; PM believes public distribution will aid in public diplomacy campaign; some families whose loved ones depicted in it oppose

Itamar Eichner, Yoav Zitun | 11.06.23

Still siding with Hamas? you are either antisemites or idiots, and most probably both

Opinion: 'The right side in the October 7 atrocities is the Israeli one, anyone in their right mind understands that. Decapitation of babies, rape, obduction of children - can't be justified in any context. But this is like talking to a brick wall, absolutely useless. And if no one is listening, why should we?'/ Jonathan Yavin is done explaining

Jonathan Yavin | 11.05.23

The travel blogger who beat Greta Thunberg

Israeli influencers on the global public diplomacy battlefront: bloggers, activists and social media figures say that after Oct. 7, they felt they had to support the fight to get Israel's story out to the world; they discuss criticism of BBC, drawing inspiration from Netflix and gratitude to Gal Gadot and Eran Zehavi

Tal Giladi | 10.30.23

Want to help with public diplomacy? This is how you start

You can do hasbara: Choose a platform where you feel comfortable, think of a specific angle where you can contribute and follow trends on social media platforms: You don't have to be a social media star to help with advocacy efforts; Here are some tips to help you get started

Ynet | 10.29.23

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Today

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Judicial reform Ahmad al-Sharaa Airstrike Amsterdam Antisemitism Ariel Bibas Benjamin Netanyahu Bitcoin Climate crisis Columbia University