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'Buy less, buy better': How 'underconsumption core' took over TikTok

New social media movement promotes simplicity, mindful spending and sustainability, gaining traction among young adults

Ynetnews | 08.12.24

Is the viral Chinese ice cream that everyone's talking about really that good?

They're hard to find, come in awkward boxes, and are expensive, yet Chinese fruit-shaped popsicles, commonly known as 'the viral ice cream,' have become the must-try treat everyone seems to be craving – or at least, that's how it looks on TikTok

Ynetnews | 08.12.24

Following pushback to controversial ban, Turkey reinstates access to Instagram

Days after announcing plans to ban TikTok, Turkish officials say access to Instagram reinstated after agreeing to Ankara's requests regarding criminal activity and censorship

The Media Line | 08.11.24

TikTok jihad: Online radicalization threat looms over Europe

Foiled terror plot at Taylor Swift concert in Austria highlights rise of online teen recruitment into ‘virtual terror cells’; trend, intensified since October 7 and Gaza war, challenges authorities in identifying ‘bored recruit’ online

Zeev Avrahami, Berlin | 08.11.24

מונטנה עם חברותיה של נויה דן ז"ל, במהלך הביקור בביה"ס "אשל הנשיא" שבו למדה

Marketing Israel to American Gen Z

Opinion: If you want to understand what interests American Gen Z, all you need to do is scroll through TikTok and Instagram; They are there in masses, creating, posting, and sharing content they find relevant and appealing

Elena Yacov | 08.10.24

חמאדה שקור הימא ברבך עוואד ברבך סאלח אל-ג'עפראוי

Cooking and crying on TikTok: Gazan influencers who shape the narrative

Gazans-turned-social media influencers are documenting the devastation and daily struggles in Gaza, rallying global support through posts and videos, and significantly impacting aid efforts during the ongoing war

Einav Halabi | 08.05.24

TikTok algorithm propels neo-Nazi content to millions, study finds

Despite platform's claims to combat hate speech, Neo-Nazi content spreads rapidly; some accounts eventually removed, but only after racist material circulates widely; delay allows significant reach before enforcement takes effect

Israel Wullman | 07.31.24

Have you tried scrambled pancakes?

Scrambled pancakes have roots in classic Austrian dish Kaiserschmarrn, meaning 'imperial mess,' typically served with powdered sugar and rum-soaked raisins, enjoyed by Emperor Franz Joseph I

Ynetnews | 07.28.24

BlackPink's Lisa appointed as Louis Vuitton ambassador

Lisa's 'Rockstar' solo release broke a Guinness World Record for its TikTok introduction

Ynetnews | 07.25.24

'Yacht shoulders' joins 'legging legs' as another dangerous viral beauty trend

Inspired by Kylie and Kendall Jenner's toned shoulders, the 'yacht shoulders' TikTok trend followers want their shoulders to have a very specific look

Ynetnews | 07.24.24

The Haredi star making waves on TikTok

Kerry Bar Cohn opens up about immigrating to Israel and readjusting from American culture to Israeli customs, societal expectations and a bit of overall culture shock; Now, via TikTok, she communicates with other ultra-orthodox about food, faith and life

Tchia Barak | 07.15.24

Danish authorities ban super-hot Korean noodles, order recall

Ynetnews | 06.20.24

Will TikTok be banned in Israel?

Government trying to address the challenges posed by a social network that is rife with anti-Israel propaganda and diminishes visibility of pro-Israel material; Israeli legislation deemed outdated and archaic to effectively counter the problem

Nina Fox, Itamar Eichner | 04.25.24

12-year-old TikTok star opens self-employment file with Tax Authority, surprising officials

Jonathan Grosman, who is known for his entertaining interviews on social media, has become the youngest business owner in Israel; 'The number of people who have turned to me for business collaborations has increased greatly. Influencers earn tens of thousands of shekels from creating content'

Gad Lior | 04.08.24

תיעודים ממצלמת אבטחה ומצלמת קסדה של שוטר ממרדף אחרי שודדים שהתחזו לשליחי וולט וגנבו רכב מאיש עסקים בירושלים

Watch: Affluent TikToker carjacked, robbers busted in high-speed Jerusalem police chase

Footage obtained by Ynet shows police chasing group disguised as food couriers that stole luxury car from businessman in upscale Jerusalem neighborhood; suspect tries to flee, striking cop, who then fired shots, seriously wounding him

Liran Tamari | 02.29.24

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AfD Ahmad al-Sharaa Airstrike Angelina Jolie Antisemitism Arrest Beit Hanoun Ben Gurion Airport Benjamin Netanyahu Bezalel Smotrich