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Cosmetics

אשה שעברה הזרקת זרע סלמון בפנים
Bar Refaeli tried it too: Salmon sperm treatments emerge as the beauty world’s latest trend
The latest beauty trend comes from salmon testes; manufacturers now extract salmon DNA fragments and inject or apply them to the skin, aiming for renewal, repair and a glow said to mimic the vitality of swimming upstream
Mali Zaidman | 12.02.25
תנוך אוזן, אוזניים
Why your earlobes reveal more about aging than you think
Often overlooked, the soft, cartilage‑free earlobe is one of the first facial features to show age—losing collagen, becoming elongated from sun and heavy earrings and now searchable for cosmetic care
Dr. Marina Landau | 11.22.25
Swiss cosmetics company Weleda to investigate alleged ties to Nazi human experiments at Dachau
Weleda, known for its natural skincare products, will launch an independent probe after new findings suggest its creams were tested on concentration camp prisoners during WWII; the company says it fully condemns Nazism
Itamar Eichner | 09.14.25
בחו"ל: 35 שקל. בארץ: 50 שקל
L'Oréal introduces NYX to Israeli market with bold launch campaign
Popular makeup brand launches in Israel with 300 products in drugstores and beauty shops; brand enters competitive market with bold campaigns and influencer collaborations, though some prices remain lower online
Meirav Crystal | 07.15.25
חנות של לבידו
Kibbutz Maabarot acquires 51% of Lavido cosmetics with a little help from Gwyneth Paltrow
Maabarot Products Group decided to focus on the beauty sector after being associated with Materna, purchases leading cosmetics brand after Gwyneth Paltrow recommended one of its products  
Navit Zomer | 01.12.25
קרן ברטוב
The Israeli facialist of Kim Kardashian and Julia Roberts: 'I will not treat celebrities who are purely pro-Palestinian'
After making headlines thanks to one Kim Kardashian, the A-list facialist Keren Bartov talks about the golden advice she took from her good friend Gal Gadot and the surprising $2 million gift she received
Rotem Izak | 12.07.24
שובל דיין ניתוח הצמדת אוזניים
Ear-pinning surgery: Changing children's lives
Many children experience shaming and bullying over their protruding ears, but Israeli physician who invented new procedure to make operation less invasive says it doesn't have to be so
Ariela Ayalon | 11.07.24
הסכנות באחסון תרופות בקיץ במכונית
Medicine left in scorching hot car should be discarded right away
With summer months bringing one heat wave after another, it's important to be mindful of medication often forgotten in a scorching vehicle; Whether it's medicine or cosmetics, if it's been left in the merciless sun, thrown it out immediately
Alexandra Lukash, Nir Cohen | 07.20.23
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