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Hasbara

ראש הממשלה בנימין נתניהו נשיא ארצות הברית דונלד טראמפ

Israel's image in the US is far worse than many Israelis realize

Analysis: Since October 7, Israel has preferred to think that the problem is 'hasbara,' or public diplomacy, but this is an illusion and denial; The real problem is the images from Gaza, Lebanon, the West Bank and even Iran that are seen around the world

Tzippy Shmilovitz in New York | 04.15.26

‘Be smart, not just right’: After Lebanon strike, Israel faces familiar problem of global perception

Opinion: Despite a major strike on Hezbollah terror targets, Israel faces mounting international criticism, highlighting a persistent gap between military success and public diplomacy — one that risks undermining even justified operations; Still, 'not everyone is against us'

Ben-Dror Yemini | 04.12.26

Winning the narrative: The strategic front Israel is neglecting

Analysis: While battles rage on the ground, another fight unfolds in the realm of perception; Israel seeks to influence domestic, international and regional audiences without a single body coordinating its wartime messaging

Sharon Kidon | 03.15.26

'Kosher Guru' Gabriel Boxer tours Judea and Samaria with AFJS

Swapping restaurant reviews for Israel advocacy, Kosher Guru finds new mission

After building a global following around food and travel, Gabriel Boxer now uses his platform to explain Judaism and counter anti-Israel narratives, saying rising hostility pushed him to prioritize education despite losing followers

Alexandra Lukash | 02.16.26

מעיין די במהלך השירות. "אחרי השחרור מ'עוקץ' אימצתי את קליאו"

'I revealed my Star of David necklace in front of BDS activists': from UK antisemitism to aliyah

At six, Maayan D. moved with her family to England; after facing antisemitism at university, she returned to Israel alone at 19, enlisted in the IDF and is now active in public diplomacy

Maya Benita | 11.30.25

Winning the info war: Why ‘hasbara’ isn’t enough in the age of fake news

Many Israelis believe the country’s global problem is 'hasbara,' but clinging to that defensive, apologetic concept is outdated; today, the goal is not to explain reality but to shape it, especially for young people fed by fake news; this week’s X revelation — that many viral 'Gaza' anti-Israel accounts are run by impostors abroad — underscores the challenge ahead

Ella Kenan | 11.28.25

הושמד פיר המנהרה ממנו נחטף הדר גולדין ז"ל

'Israel's war in Gaza is not genocide'

Dan Perry: 'I do not think it applies to a situation where perhaps a lot of people died in the context of an intent to achieve other ends'

Maayan Hoffman, ILTV | 11.12.25

משפיעני רשת מקולומביה נחתו להציג את "ישראל האמיתית"

Colombian influencers visit Israel amid diplomatic rift to showcase 'real Israel'

Despite severed ties between Colombia and Israel, a group of 20 high-profile social media influencers tour the country to learn about its culture, people and resilience as part of a broader campaign to reshape Israel’s global image

Itamar Eichner | 10.31.25

Illustration from a Palestinian textbook

Have we really learned anything since October 7?

Olga Deutsch: 'We have won physically on all seven fronts. But where we lost — and continue to lose — is the global political arena'

Maayan Hoffman, ILTV | 10.26.25

Israel’s public diplomacy has failed, and the world stopped listening

Opinion: To rebuild trust, Israel must shift from explaining policies to telling human stories, the faces of victims, the voices of hostages and the truth of October 7

Munir Dahir | 10.11.25

‘The best defense is offense’: Meet the man behind IsraelTech

Yoel Israel: 'The reason why I like to speak to strangers is because the conversations you have with strangers are different'

Maayan Hoffman, ILTV | 10.04.25

'The Israeli voice will continue to be heard': How one Israeli woman is changing the narrative in Arabic

As Israel faces multiple fronts, 28-year-old Herut Davidson opens a new one—online; speaking fluent Arabic, she explains Israeli reality to the Arab world, drawing millions of views and secret support messages from across the region

Alexandra Lukash, Ofir Hauzman | 09.20.25

Orthodox Jewish activist Shabbos Kestenbaum takes on Israel’s public diplomacy crisis

Shabbos Kestenbaum, an Orthodox Jew and vocal pro-Israel activist, is challenging both political sides with his unapologetic stance; a Democrat who backed Trump, he’s calling out Israel’s media failures and rallying American Jews to defend its legitimacy

Alexandra Lukash | 08.06.25

The comic who served in tanks—and now defends Israel with punchlines

American-Israeli comedian Joel Chasnoff, a former IDF soldier, blends humor and advocacy to connect North American audiences with Israel; through his tours, books and performances, he bridges gaps between Israelis and the Jewish diaspora—one laugh at a time

Alexandra Lukash | 07.25.25

כנסיית המשפחה הקדושה זמן קצר לפני שהותקפה ברצועת עזה

We won’t win like this: Israel’s public diplomacy failure over Gaza

Opinion: Israel faces a crippling public image failure as delayed responses and absent messaging allow damaging narratives—like deliberate starvation in Gaza—to go unchallenged; it is a state capable of tracking every Iranian general’s movements yet unable to manage a basic public relations campaign

Yossi Yehoshua | 07.24.25

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Today

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Judicial reform Ahmad al-Sharaa Airstrike Amsterdam Antisemitism Ariel Bibas Benjamin Netanyahu Bitcoin Climate crisis Columbia University