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Hasbara

Doron Spielman named Israel’s new public diplomacy spokesman after wartime criticism

Spielman, 53, served as an IDF foreign media spokesman during the war and previously guided diplomats and world leaders through the City of David; Prime Minister’s Office says he was chosen over nine other candidates for his international experience

Itamar Eichner | 07.01.26

'Fighting emotions with facts and logic': former IDF spokeswoman takes Israel’s PR war online

Rachel Lester, who served in the IDF Spokesperson’s Unit and returned to reserve duty after Oct. 7, says independent creators can succeed where official messaging cannot, arguing Israel needs more diverse voices and emotional storytelling in the battle for public opinion

Alexandra Lukash | 06.21.26

Nova survivor on US campus tour: 'I told my Nova story - a student screamed ‘you are child killers’'

Through Israel-is, Nova survivor Sapir Golan shares her Oct. 7 testimony on US campuses, where the organization trains Israelis to engage students abroad using personal stories, VR tools and delegation programs amid both support and hostility

Yoav Keren | 05.15.26

ראש הממשלה בנימין נתניהו נשיא ארצות הברית דונלד טראמפ

Israel's image in the US is far worse than many Israelis realize

Analysis: Since October 7, Israel has preferred to think that the problem is 'hasbara,' or public diplomacy, but this is an illusion and denial; The real problem is the images from Gaza, Lebanon, the West Bank and even Iran that are seen around the world

Tzippy Shmilovitz in New York | 04.15.26

‘Be smart, not just right’: After Lebanon strike, Israel faces familiar problem of global perception

Opinion: Despite a major strike on Hezbollah terror targets, Israel faces mounting international criticism, highlighting a persistent gap between military success and public diplomacy — one that risks undermining even justified operations; Still, 'not everyone is against us'

Ben-Dror Yemini | 04.12.26

Winning the narrative: The strategic front Israel is neglecting

Analysis: While battles rage on the ground, another fight unfolds in the realm of perception; Israel seeks to influence domestic, international and regional audiences without a single body coordinating its wartime messaging

Sharon Kidon | 03.15.26

'Kosher Guru' Gabriel Boxer tours Judea and Samaria with AFJS

Swapping restaurant reviews for Israel advocacy, Kosher Guru finds new mission

After building a global following around food and travel, Gabriel Boxer now uses his platform to explain Judaism and counter anti-Israel narratives, saying rising hostility pushed him to prioritize education despite losing followers

Alexandra Lukash | 02.16.26

מעיין די במהלך השירות. "אחרי השחרור מ'עוקץ' אימצתי את קליאו"

'I revealed my Star of David necklace in front of BDS activists': from UK antisemitism to aliyah

At six, Maayan D. moved with her family to England; after facing antisemitism at university, she returned to Israel alone at 19, enlisted in the IDF and is now active in public diplomacy

Maya Benita | 11.30.25

Winning the info war: Why ‘hasbara’ isn’t enough in the age of fake news

Many Israelis believe the country’s global problem is 'hasbara,' but clinging to that defensive, apologetic concept is outdated; today, the goal is not to explain reality but to shape it, especially for young people fed by fake news; this week’s X revelation — that many viral 'Gaza' anti-Israel accounts are run by impostors abroad — underscores the challenge ahead

Ella Kenan | 11.28.25

הושמד פיר המנהרה ממנו נחטף הדר גולדין ז"ל

'Israel's war in Gaza is not genocide'

Dan Perry: 'I do not think it applies to a situation where perhaps a lot of people died in the context of an intent to achieve other ends'

Maayan Hoffman, ILTV | 11.12.25

משפיעני רשת מקולומביה נחתו להציג את "ישראל האמיתית"

Colombian influencers visit Israel amid diplomatic rift to showcase 'real Israel'

Despite severed ties between Colombia and Israel, a group of 20 high-profile social media influencers tour the country to learn about its culture, people and resilience as part of a broader campaign to reshape Israel’s global image

Itamar Eichner | 10.31.25

Illustration from a Palestinian textbook

Have we really learned anything since October 7?

Olga Deutsch: 'We have won physically on all seven fronts. But where we lost — and continue to lose — is the global political arena'

Maayan Hoffman, ILTV | 10.26.25

Israel’s public diplomacy has failed, and the world stopped listening

Opinion: To rebuild trust, Israel must shift from explaining policies to telling human stories, the faces of victims, the voices of hostages and the truth of October 7

Munir Dahir | 10.11.25

‘The best defense is offense’: Meet the man behind IsraelTech

Yoel Israel: 'The reason why I like to speak to strangers is because the conversations you have with strangers are different'

Maayan Hoffman, ILTV | 10.04.25

'The Israeli voice will continue to be heard': How one Israeli woman is changing the narrative in Arabic

As Israel faces multiple fronts, 28-year-old Herut Davidson opens a new one—online; speaking fluent Arabic, she explains Israeli reality to the Arab world, drawing millions of views and secret support messages from across the region

Alexandra Lukash, Ofir Hauzman | 09.20.25

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