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Public Diplomacy

As antisemitism rises in Berlin, an Israeli guide fights to reclaim the city's Jewish legacy

Nirit Ben-Joseph leads tours exploring how Jewish scientists, doctors, bankers and artists helped shape the German capital; participants are often surprised by how little they know about the people whose achievements and lives were destroyed by the Nazis

Yogev Israeli | 10.15.26

NAZA lays bare Israel’s public diplomacy failures as global narratives take hold

For nearly two years, Israel’s public diplomacy directorate lacked a permanent chief as controversies from Hind Rajab and World Central Kitchen to Gaza aid-site claims spread globally before a coordinated response emerged

Nina Fox | 09.16.26

How 'Fauda' succeeds where Israel's public diplomacy often falls short

Opinion: Israeli advocacy is not only about proving Israel is right, but helping others understand its reality — including that when Israelis talk about security, they also mean their homes, their children and whether they will still be here tomorrow

Ayelet Razin Bet Or | 09.14.26

Inside Israel’s costly US influence operation: big budgets, growing backlash

Israel spent hundreds of millions of shekels on influence campaigns, including a $1.5 million-a-month contract with former Trump adviser Brad Parscale, but the efforts failed to improve Israel’s image and may have deepened tensions in Washington

Itamar Eichner | 07.17.26

Doron Spielman named Israel’s new public diplomacy spokesman after wartime criticism

Spielman, 53, served as an IDF foreign media spokesman during the war and previously guided diplomats and world leaders through the City of David; Prime Minister’s Office says he was chosen over nine other candidates for his international experience

Itamar Eichner | 07.01.26

'Kosher Guru' Gabriel Boxer tours Judea and Samaria with AFJS

Swapping restaurant reviews for Israel advocacy, Kosher Guru finds new mission

After building a global following around food and travel, Gabriel Boxer now uses his platform to explain Judaism and counter anti-Israel narratives, saying rising hostility pushed him to prioritize education despite losing followers

Alexandra Lukash | 02.16.26

Winning propaganda war with patience: inside Sahar TV’s online battle for Israel and Jewish people

Israeli content creator Sahar TV says patience—not anger—is his weapon; through calm, empathetic conversations online, he’s helped change global perceptions of Israel and Jewish identity, one discussion at a time

Alexandra Lukash | 10.19.25

Israel’s public diplomacy has failed, and the world stopped listening

Opinion: To rebuild trust, Israel must shift from explaining policies to telling human stories, the faces of victims, the voices of hostages and the truth of October 7

Munir Dahir | 10.11.25

ראש הממשלה בנימין נתניהו נפגש עם משפיענים אמריקנים בניו יורק

Report: Israel to spend over half a billion shekels turning ChatGPT into public diplomacy tool

Foreign Ministry’s $145 million global campaign enlists US firms, influencers, and AI platforms like ChatGPT to shape pro-Israel narratives online and counter growing criticism among young Americans

Daniel Edelson, New York, Raphael Kahan | 10.06.25

Hamas campaign and ‘hunting’ IDF soldiers: How Israel’s diplomatic fallout unfolded

A surge of violent antisemitic incidents across Europe coincides with growing diplomatic isolation for Israel, as the EU considers suspending its research funding and more nations move toward recognizing a Palestinian state

Itamar Eichner | 07.29.25

Netanyahu’s media missteps signal a disconnect from reality

Opinion: Once hailed as Israel’s master communicator, Netanyahu is now seen as dangerously out of touch; in a recent interview, he names the toll on his wife as his deepest regret, ignoring his failings on Oct. 7 and the thousands of lives lost, since that day

Ben-Dror Yemini | 07.29.25

כנסיית המשפחה הקדושה זמן קצר לפני שהותקפה ברצועת עזה

We won’t win like this: Israel’s public diplomacy failure over Gaza

Opinion: Israel faces a crippling public image failure as delayed responses and absent messaging allow damaging narratives—like deliberate starvation in Gaza—to go unchallenged; it is a state capable of tracking every Iranian general’s movements yet unable to manage a basic public relations campaign

Yossi Yehoshua | 07.24.25

Emotion over logic: How Israel can shift its public diplomacy online

Public diplomacy expert urges Israel to abandon 'cold logic' in public diplomacy, embracing Gen Z’s love for authentic, emotional storytelling on TikTok and Instagram

Daniela Ginzburg | 06.08.25

הכותרת ב"גרדיאן" הבריטי על רעב וייאוש ברצועת עזה

Israel battles global backlash over Gaza as budget delays hamper public diplomacy push

Graphic Gaza images and international criticism strain Israel’s public diplomacy, as France leads peace summit efforts and Chile weighs cutting ties; Foreign Ministry, grappling with delayed funds, ramps up global messaging to counter mounting pressure

Itamar Eichner | 05.28.25

The students who fight for Israel on Italian campuses

Andrea Nizoli and Pietro Balzano talk with Ynet about their efforts to cooperate with Israeli universities and hostilities against Jewish and Israeli students by pro-Palestinians on campus

Ynetnews | 12.15.24

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AI AIPAC Albania Aliyah almonds Android Animation anti-Israeli App Arkia